About Us

Established in 1950, Ashley Wilde has grown to be one of the market leaders in soft furnishings across the UK and internationally. A third generation family business with a strong heritage in the textile industry, Ashley Wilde is committed to delivering outstanding design and first class service to our customers.

Our state of the art studio and talented design team work tirelessly to produce stunning collections for our in-house brand portfolio including Ashley Wilde Designs, Kai, Kai Contract and Illumin8. Always on the forefront of design trends and leaders in innovation, each range represents a combination of style and exceptional quality.

The design team also work in collaboration with some of the biggest celebrity names and household brands including Kylie Minogue, Emma Bridgewater, Roald Dahl, Volkswagen and most recently, Ted Baker, Karl Lagerfeld and Holly Willoughby. Producing spectacular bedding collections that represent each individual brand perfectly but also demonstrate the diversity of skill and expertise of our gifted studio.

Our enviable reputation and vast industry experience enables the Ashley Wilde team to source the very best materials and choice of fabrics from across the globe and commission production of furnishing fabrics and soft furnishing products together with ready-made curtains, blinds, bed linen and towels.

In 2009, the Queen’s Award for Enterprise (International Trade) recognised the significant outstanding achievements overseas and in that same year we were appointed official supplier of home furnishings to the London 2012 Games.

From our headquarters in Hertfordshire our directors, design studio and warehouse teams work proudly together, creating the family run, experienced company you know today.

Trade appointments: Please call us on 01707 635201 to arrange an appointment to speak with us about how we can help your business thrive with a range of soft furnishings and fabrics.

Always on the forefront of design trends and leaders in innovation, each range represents a combination of style and exceptional quality.